Embedded Files
2024-2025 UPCOMING RESEARCH SEMINARS
September 2024
Monday, September 23rd
Craig THOMPSON (Wisconsin School of Business)
Analyzing How Brands Produce Performative Truths and Consumers’ Devotional
January 2025
Tuesday, January 28th
Koen PAUWELS (Northeastern University)
Optimizing Digital Out-of-Home (DOOH) Advertising: A Field Experiment
March 2025
Tuesday, March 11th
Eileen FISCHER (Schulich School of Business)
How do Markets Become Polarized? Insights from the Canadian Market for Nicotine Vapes
April 2025
Tuesday, April 8th
Soenke ALBERS (Kühne Logistics University)
What can be concluded from different effect size measures in marketing?
May 2025
Tuesday, May 20th
Cheryl WAKSLAK (USC Marshall School of Business)
June 2025
Tuesday, June 24th
Olivier TOUBIA (Columbia Business School)
July 2025
Tuesday, July 1st
Rima TOURE-TILLERY (Kellogg School of Management)
Better than All the Rest: How Being Part of a Large Audience Influences
Personal Goal Adherence
2023-2024 RESEARCH SEMINARS
November 2023
Tuesday, November 8th
David GRIFFITH (Mays Business School)
The Effect of Customer-Centric Structure and Strategy Alignment on the Dynamic
Tuesday, November 28th - Thursday 30th
Kersi ANTIA (Ivey Business School)
The spillover effect of product quality failures in multitier buyer - suppliers networks
December 2023
Friday, December 15th
Vivek ASTVANSH (McGill University)
How and Why Does Hedge Fund Activism Impact Product Issues?
January 2024
Friday, January 12th
Catherine LAMBERTON (Wharton School, University of Pennsylvania)
The Drive for Marketplace Dignity: Understanding its Anatomy and Implications
March 2024
Wednesday, March 13th
Jonathan BERMAN (London Business School)
Damned Either Way: Hypocrisy Perceptions When Commitments to Behaviors and Values Conflict.
May 2024
Tuesday, May 21st
Joonas ROKKA (EM Lyon Business School)
Consumer Acceleration
June 2024
Tuesday, May 11th
Rebecca HAMILTON (Georgetown University)
How Inequality of Romantic Partners’ Incomes Influences Joint Spending
2022-2023 RESEARCH SEMINARS
November 2022
Thursday, November 15
June Cotte (Ivey Business School)
Helping Those that Hide: The Effect of Anticipated Stigmatization on Concealment and Debt Reduction
February 2023
Thursday, February 16
George John (University of Minnesota)
Title to be announced
March 2023
Thursday, March 9
David Hardisty (University of British Columbi
Title to be announced
Monday, March 27
Russel Winer (New York University)
Title to be announced
June 2023
Thursday, June 8
Zeynep Arsel (Concordia University)
Title to be announced
2021-2022 RESEARCH SEMINARS
Special One-Day Invited Seminar - September 2021
Monday, September 13
Ajay Kohli (Georgia Institute of Technology)
One-Day Theory Construction Workshop
November 2021
Monday, November 8
Michel Wedel (University of Maryland)
Modeling Eye Movements During Decision Making
March 2022
Friday, March 28
Ashley Humphreys (Northwestern University)
All The News That's Fit to Capitalize: Person Brands and the Dynamics of Market Creation in the Field of Online Journalism
April 2022
Thursday, April 21
Vanessa Patrick (University of Houston)
Designing for All: Creating Customer Value via Inclusive Design
June 2022
Thursday, June 9
Maryam Kouchaki (Northwestern University)
The Psychology of Charitable Receiving
Wednesday, June 20
Rod Duclos (Western [Ontario] University)
The Psychology of Gambling: When and How Information-Processing Biases your Bets
Thursday, June 30
Peter Verhoef (Royal University of Groningen)
Reflections and Insights on Digital Transformation and AI
2020-2021 RESEARCH SEMINARS (online due to covid)
December 2020
Tuesday, December 15
P.K. Kannan (University of Maryland)
An AI-based Adaptive Personalization System for Online Learning
January 2021
Thursday, January 21
Willy Bolander (Florida State University)
Applications of Longitudinal Growth Models in Behavioral Marketing Research
February 2021
Wednesday, February 11
Simona Botti (London Business School)
Control and Information: What is the Value of Knowing an Undesirable, Unavoidable Future?
March 2021
Thursday, March 18
Markus Giesler (York University)
Hey Google: How Smart Brands Modulate Consumer Worlds
April 2021
Thursday, April 29
Leonard Lee (National University of Singapore)
Banking Happiness
May 2021
Thursday, May 20
Keith Wilcox (Columbia University)
I Made it Work: How Using a Self-Assembled Product Increases Task Performance
June 2021
Thursday, June 10
Iris Hung (Fudan University)
Creative Thinking Facilities Perspective Talking
Page updated
Report abuse