ESSEC Business School
March 11, 2022
ESSEC Business School
March 8, 2019
Sungjin Jung (INSEAD) - joint work with David Dubois, INSEAD
Motion Speed and Luxury Perceptions in Advertising
Steven H. Seggie (ESSEC Business School) - joint work with Erik Mooi, Univ. of Melbourne, Qiong Wang, Univ. of Oklahoma, and Sandy D. Jap, Emory Univ.)
Contract Frames and Interorganizational Exchange
Valeria Stourm (HEC Paris) - joint work with Eric Bradlow and Peter Fader, both at the Wharton School, University of Pennsylvania
Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program
Arnaud de Bruyn (ESSEC Business School)
A Marketing Science Approach to Improved Charitable Donor Targeting
Linguistic Antecedents of Anthropomorphism: Cultural Differences in Attributing Humanlike States to Nonhumans