ESSEC - HEC - INSEAD Research Seminars
ESSEC Business School
March 11, 2022
Stéphanie Lin (INSEAD)
Identity Entitlement and Poser Avoidance: A Framework for Earning Consumer Identity Claims and Initial Empirical Test
Geoffrey Tomaino (INSEAD)
Intransitivity of Consumer Preferences for Privacy
Marc Mazodier (ESSEC Business School) and Conor Henderson (University of Oregon)
The Effects of Economic Inequality on Brand Performance
Jing NIU (HEC)
Beyond Follower Size-Investigating the Impact of Influencer's Communication Strategies on ROI of an Influencer Campaign
Klaus Miller (HEC), Navdeep Sahni (Stanford University), and Avner Strulov-Shlain (University of Chicago)
Sophisticated Consumers with Inertia: Evidence from a Large-Scale Field Experiment
Sumon Chaudhuri (ESSEC Business School) and Arnaud de Bruyn (ESSEC Business School)
When Humans Negotiate Against Machines
ESSEC Business School
March 8, 2019
Yoonho Jin (INSEAD) - joint work with Amitava Chattopadhyay, INSEAD
The Effect of Glossy Versus Matte Imagery on Purchase Decisions: The Mediating Role of Optimism and Risk
Sungjin Jung (INSEAD) - joint work with David Dubois, INSEAD
Motion Speed and Luxury Perceptions in Advertising
Steven H. Seggie (ESSEC Business School) - joint work with Erik Mooi, Univ. of Melbourne, Qiong Wang, Univ. of Oklahoma, and Sandy D. Jap, Emory Univ.)
Contract Frames and Interorganizational Exchange
Valeria Stourm (HEC Paris) - joint work with Eric Bradlow and Peter Fader, both at the Wharton School, University of Pennsylvania
Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program
Arnaud de Bruyn (ESSEC Business School)
A Marketing Science Approach to Improved Charitable Donor Targeting
N. Alican Mecit (HEC Paris) - joint work with Tina M. Lowrey and L. J. Shrum, both at HEC Paris
Linguistic Antecedents of Anthropomorphism: Cultural Differences in Attributing Humanlike States to Nonhumans