Embedded Files
Welcome to the Marketing Department at ESSEC Business School
Welcome to the Marketing Department at ESSEC Business School
Our faculty conducts cutting-edge research across diverse areas using methodologies such as modelling, behavioral and field experiments, data analytics, machine learning and surveys. Our department members regularly publish in top-tier journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science and Management Science and serve on editorial boards of prominent journals such as International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.
We organize a regular research seminar series, where leading academics are invited to present their latest research: Marketing Department Research Seminars
The department members contribute to teaching across ESSEC’s flagship programs, including the BBA, Master in Management (MiM), Executive MBA, and Global MBA. We also offer a PhD program designed to prepare students for research-intensive careers in academia.
Latest News
Arnaud de Bruyn is elected as the President-Elect of EMAC, the European Marketing Academy.
Recent Publications
Dewender, S. and Kübler, R. (2025). Maniac Mansion or Wing Commander? The attenuating influence of video game adoption on stress signals in times of forced isolation. International Journal of Research in Marketing.
Shamayleh, G. and Arsel, Z. (2025). Digital affective encounters: The relational role of content circulation on social media. Journal of Consumer Research.
Dion, D., Pavlyuchenko, R. and Prokopec, S. (2025). The enrichment economy: Market dynamics, brand strategy, and ethics. Journal of Marketing, 89(2), pp. 96-118.
Sepehri, A., Duclos, R. and Haghighi, N. (2025). Ideas worth spreading? When, how, and for whom information load hurts online talks’ popularity. Journal of Personality and Social Psychology.
Page updated
Report abuse